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Bringing Popmart’s playful energy to life through motion, this Pixio campaign blended vibrant visuals, fast-paced storytelling, and social-native editing designed to capture attention in seconds. From concept to final cut, I oversaw the full creative process — shooting, editing, and optimizing content for TikTok and social channels to drive engagement and brand visibility.


The message is simple: Labubus perfectly match Pixio monitors- emphasizing both the charm and collectability of Popmart’s figures while maintaining a modern, scroll-stopping aesthetic that resonates with digital audiences.


The result: a series of high-performing short-form pieces that connected creativity, commerce, and culture — all through the lens of Pixio’s storytelling approach.

What happens when you place modern technology in spaces untouched by innovation?


For this piece, I led creative direction, overseeing the visual concept and tone from start to finish. I shot and edited the project to capture the harmony between innovation and environment, crafting visuals that feel both cinematic and authentic.


As technology continues to weave itself into every corner of modern life, our work seeks to highlight that intersection, where human creativity meets digital innovation, and storytelling reveals beauty in product.